Guest Column: How brands can use controversy to their advantage?

Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO &...

Guest Column: Branding in today’s digital age of brand-consumer interaction

Brand is a dynamic entity, which lives what it says, evolves from where it is, understands from its customers & how people perceive the brand, says Br...

Quick five with Brandlogist’s Saurabh Parmar

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Quick five with Brandlogist’s Saurabh Parmar

“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist

Guest Column: Six things brands should avoid on FB

Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook

Ogilvy Delhi ex-Digital Head launches brand venture

Saurabh Parmar, ex-Digital Head of Ogilvy Delhi, launches Brandlogist Communications, a brand consultancy with its DNA in the digital medium

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