Posterscope's campaign for Brand Behrouz is a lesson in quick but intensive marketing
No signs of fatigue yet in circulation of Telugu publications:: KRP Reddy, Sakshi Group
Brands are entering consumer's world through branded content: Director, GoQuest
Kotak 811’s #IndiaInvited campaign a hit on social media
BBLUNT launches digital campaign #ShineWithBBLUNT with Dia Mirza, Aahana Kumra & Saiyami Kher
Guest Column: How brands can use controversy to their advantage?
Controversy gets brands the eyeballs, but for it to generate sales, brands need to have a well demarcated strategy, as shared by Saurabh Parmar, CEO &...
Guest Column: Branding in today’s digital age of brand-consumer interaction
Brand is a dynamic entity, which lives what it says, evolves from where it is, understands from its customers & how people perceive the brand, says Br...
Quick five with Brandlogist’s Saurabh Parmar
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
Quick five with Brandlogist’s Saurabh Parmar
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
Guest Column: Six things brands should avoid on FB
Saurabh Parmar, Founder & CEO, Brandlogist lists the typical mistakes that prevent brands from making the most of Facebook
Ogilvy Delhi ex-Digital Head launches brand venture
Saurabh Parmar, ex-Digital Head of Ogilvy Delhi, launches Brandlogist Communications, a brand consultancy with its DNA in the digital medium
#ShineWithBBLUNT campaign promotes at-home high shine crème hair colour range Salon Secret
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Your weekly news roundup, a summary of some of the stories to keep an eye on