retail-data

The data you don't have is killing you

Unlocking Business Success: The Importance of 'Why' Data?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete

Premjeet Sodhi Sep 1, 2026 11:12 AM

Why marketers will dig deeper into retail data in 2024

marketers retail data 2024?blur=25

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion

Shantanu David Nov 1, 2023 9:13 AM