republic-day-2026

Republic Day OOH campaigns that caught our eye

2026 Republic Day OOH?blur=25

This Republic Day, brands once again pushed the boundaries of OOH creativity, using the national sentiment as a canvas to celebrate innovation, unity and pride

Chehneet Kaur Jan 27, 2026 8:44 AM

From patriotism to price cuts: How e-commerce giants use big discounts on national days

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments

Ganapathy Viswanathan Jan 22, 2026 8:32 AM