ren-e-cosmetics

Brand follows my brother: How Ravi Kishan’s viral moment became a brand magnet

Ravi Kishan?blur=25

Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own proposition

Shalinee Mishra 30 minutes ago

Why premium pricing remains the biggest branding challenge for homegrown labels

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM