print-vs-digital
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Looking ahead, the print industry will need to keep evolving to match changing consumer habits
e4m Staff Sep 10, 2024 6:58 PM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation
Chehneet Kaur Aug 2, 2023 9:17 AM