print-vs-digital
INS campaign?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

INS Launches 'Ink Doesn't Lie' Campaign to Boost Print Media Trust?blur=25

As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026

e4m Staff Jul 27, 2026 1:07 PM

print media?blur=25

Looking ahead, the print industry will need to keep evolving to match changing consumer habits

e4m Staff Sep 10, 2024 6:58 PM

newspapers?blur=25

Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns

Kanchan Srivastava Sep 9, 2024 8:49 AM

newspaper?blur=25

With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation

Chehneet Kaur Aug 2, 2023 9:17 AM