nano-creators

Influencers cost sheet: Festive ad rates up 10-30%, short-form content sees 25-30% rise

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With brands seeking engagement-led festive storytelling, micro & mid-tier creators are seeing faster fee inflation than celebrities; some creators are delivering outsized ROI, shared industry players

Shalinee Mishra Sep 24, 2025 9:12 AM

From mega to micro: How nano creators are making it big this festive season

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Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players

Shalinee Mishra Oct 10, 2024 9:17 AM