A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025

Vaishnavi Deshpande Dec 26, 2025 12:54 PM

The Meesho Creator Club is enabling lakhs of everyday creators to earn steady incomes by promoting products priced mostly under Rs 999

Shalinee Mishra Dec 9, 2025 10:01 AM

Despite the high-octane buzz around the celebrated influencer's Cannes return, experts decode why top fashion brands are hesitating to collaborate with her

Shalinee Mishra May 20, 2025 9:25 AM

Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility

Chehneet Kaur Aug 2, 2024 3:10 PM

The campaign has been conceptualised by BBH India

e4m Staff Jul 16, 2024 11:56 AM

Nancy Tyagi is a 21-year-old self-taught designer

e4m Staff May 20, 2024 1:03 PM