IPL viewership stays TV-focused, but brands tap second-screen behaviour to turn match-time excitement into real-time orders, driving sharp spikes in consumption during live games

Shalinee Mishra Apr 6, 2026 9:34 AM

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention flows across screens within a household

NATIVE CONTENT Dec 26, 2025 11:34 AM

Brands need to rethink the marketing playbook for cross-screen experiences since second-screen behaviour has the potential to deliver high ROI and measurable results, point out strategists

Shantanu David Apr 1, 2025 8:50 AM