metropolitan-museum-of-art

Fashion’s Super Bowl: How the Met Gala became a $500 million marketing machine

Met Gala, Karan Johar, Ananya Birla?blur=25

Met Gala has evolved into an unsponsored advertising arena — a cultural moment where luxury labels, tech billionaires, meme admins, and fast-food chains compete for attention

e4m Staff May 9, 2026 9:01 AM