media-research-users-council-india

Major hurdle cleared for IRS: Cost-sharing formula finalised

IRS - Indian Readership Survey?blur=25

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

Kanchan Srivastava Sep 18, 2024 8:47 AM

IRS to kick off soon, after a gap of five years

newspaper?blur=25

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM