martech-news

Inside Apple’s Martech Machine: Rules That Changed The Marketing Game

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With over 2.35 billion active Apple devices worldwide as of 2025, Apple sits atop a mountain of user data.

Brij Pahwa Oct 28, 2025 2:56 PM

Marketing Is Quietly Being Rewritten by Agentic AI

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Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.

Brij Pahwa Sep 12, 2025 6:21 PM