marketing-roi

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Inside the Gen AI shift: Predictive CX and the future of marketing ROI

dentsu e4m Digital Advertising Report 2026 panel?blur=25

As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale

e4m Staff Feb 3, 2026 1:17 PM

Deloitte India in final talks to take over media audit firm Spatial Access

Spatial access?blur=25

Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM