marketing-funnel

The funnel has no top anymore: How AI answers are quietly rewriting brand awareness

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Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

What I talk about when I talk advocacy: Marketing funnel in beauty & advocacy rewrought

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Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback

Taniya Pandey Sep 15, 2025 8:43 AM

The funnel is dead. Why are marketers still holding on?

Marketing funnel?blur=25

As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more complex

Shantanu David Apr 28, 2025 8:23 AM

Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?

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‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts

Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM