mahakumbh-2025

From Rs 25L for a gate to Rs 10L for hoardings: The price of brand visibility at Mahakumbh

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Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification

Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM

Empowering pilgrims at Mahakumbh 2025 through digital banking

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Guest Column: Shailendra Singh, Chief General Manager (HRM & Marketing), Bank of Baroda talks about their various initiatives for the pilgrims at Mahakumbh

Shailendra Singh Feb 11, 2025 3:47 PM