The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape

Puravansh Maitreya Jul 4, 2025 12:34 PM

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players

Shalinee Mishra Oct 10, 2024 9:17 AM

The finding has been shared in a Meta report which also states that over half of this year’s festive season shoppers expect to shop more through e- commerce platforms

e4m Staff Oct 7, 2024 12:00 PM

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM