long-ads
Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are emerging via content integrations and select categories, but not at scale
Chehneet Kaur Mar 25, 2026 9:12 AM
As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how stories are told in advertising?
Aryendra Khan Oct 29, 2025 9:15 AM