kush-aggarwal

Revolutionizing brand strategy: Leveraging tech in the era of digital transformation

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Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond swiftly to market trends

Kush Aggarwal Oct 29, 2024 9:17 AM

To succeed in expanding globally, marketers must move beyond typical content creation

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Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution

Kush Aggarwal May 24, 2024 8:31 AM

Our marketing philosophy is to believe in power of diversification: Kush Aggarwal, Bikano

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Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more

Shantanu David Jun 26, 2023 9:00 AM