Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year

e4m Desk Jun 30, 2026 9:26 AM

In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight

e4m Staff Jun 23, 2026 1:26 PM

Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years

e4m Staff Jun 22, 2026 7:21 PM

Under the deal, Meta will acquire about a 20 per cent minority stake in CRED

e4m Staff Jun 22, 2026 7:14 PM