kate-scott-dawkins

User-made content set to rule ad revenues this year: Kate Scott-Dawkins, WPP Media

Cannes Lions 2025, Kate Scott-Dawkins, WPP Media?blur=25

Decrement in global growth, a UGC tipping point, and high single-digit gains in India — Kate Scott-Dawkins unpacks the numbers at Cannes 2025

Neeta Nair Jun 20, 2025 8:46 AM

‘By 2029, 94% of advertising will be AI-enabled or touched in some way’

Kate Scott-Dawkins GroupM Cannes Lions?blur=25

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Simran Sabherwal Jun 21, 2024 12:26 PM