kantar-media-compass-report

India’s digital-only viewership at 313 million, rural users drive 75% growth: Kantar

Kantar Media Compass Report?blur=25

In terms of CTV consumption, the number of viewers watching content across both linear TV and CTV rose to 116 million in Q3 2025, reveals the Kantar Media Compass Report

e4m Staff Dec 15, 2025 1:37 PM