As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise

e4m Staff Dec 25, 2025 6:00 PM

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

The campaign, created by The Ridikulus, launches ahead of the wedding season

e4m Staff Nov 22, 2025 9:02 AM