jayendra-gupta

India’s diversity is a privilege for marketers: Jayendra Gupta, IKEA

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Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian hearts and homes

Aditi Uniyal Sep 16, 2025 9:36 AM

‘25-30% of IKEA India’s budget goes to outdoor, radio & print; digital gets 40%’

Jayendra Gupta, IKEA?blur=25

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into Delhi NCR, evolving consumer behaviour and more

Chehneet Kaur Feb 28, 2025 9:03 AM

'Want IKEA to be one-stop destination for all things festive'

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Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep' this year

Simran Sabherwal Oct 25, 2024 8:37 AM