Sangeetha Aiyer?blur=25

Sangeetha Aiyer, Head Of Marketing, NBCUniversal India, talks about a hybrid model of film releases that have emerged out of the COVID-19 crisis, marketing of films during the crisis and more

Tasmayee Laha Roy May 21, 2020 9:42 AM

Twitter users lampoon Pan Bahar ad featuring Pierce Brosnan?blur=25

The advertisement appeared on the first page of The Times of India

exchange4media Staff Oct 8, 2016 12:50 PM

Sony PIX presents the Bond franchise in a brand new look with Sania Mirza?blur=25

The channel has roped in Sania Mirza in an avatar of a trainer at the 'PIX School of BONDing' in the on-air promos for the property

exchange4media Staff Nov 22, 2014 9:22 AM

Reporter’s Diary: Of Skyfall & blank TV screens?blur=25

Ready or not, digitisation is here to stay, but for those homes yet to receive STBs, it will be a dark Diwali, at least on their television screens

Shanta Saikia Nov 3, 2012 10:04 PM

Case Study: Living an out-of-the-screen ‘Bond’ experience?blur=25

It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...

Shubhi Tandon Jul 12, 2011 8:47 AM

Star Movies seeks to Bond forever with marketing push?blur=25

Star Movies is leaving no stone unturned to promote its month-long festival of James Bond films throughout July – called ‘Forever Bond’. The English movie channel has rolled out an extensive marketing campaign to promote the the property.

exchange4media Mumbai Bureau Jul 5, 2011 9:11 AM