ipl-marketing

Manish Kumar joins AIPL as Deputy General Manager – Marketing & Corporate Communications

Manish Kumar?blur=25

Prior to joining AIPL, Manish Kumar served as Assistant General Manager at SpiceJet, where he spent nearly nine years

e4m Staff Aug 6, 2026 11:32 AM

IPL marketing shifts gears as community-building emerges as key KPI

IPL 2026?blur=25

Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players

Sunidhi Vijay May 5, 2026 8:20 AM