indian-socio-economic-classification

Two years on, ISEC still awaits take-off

ISEC?blur=25

MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation

Kanchan Srivastava Mar 23, 2026 9:07 AM

NCCS is broken, we need to move on: Shuvadip Banerjee

Shuvadip Banerjee-ITC?blur=25

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers

Kanchan Srivastava Feb 28, 2024 9:09 AM