indian-newspaper-industry

Print Catch-22: Raise prices & risk losing advertisers or hold prices, absorb rising costs

Indian Newspapers Face Dilemma: Raise Prices or Lose Advertisers?blur=25

If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder

e4m Staff Jul 24, 2026 12:12 PM