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How nostalgia is reshaping Indian advertising strategies

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From McDonald's and Cadbury to Coca-Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now

Aryendra Khan Mar 18, 2026 9:54 AM

Best ads of 2023: Quirk, compassion and courage rule commercials this year

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Our pick of the most impactful TVCs of 2023

e4m Staff Dec 30, 2023 8:21 AM