Co-founder and Group CEO Vikram Chopra to oversee leadership team 

e4m Desk Mar 9, 2026 3:59 PM

Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts

Kanchan Srivastava Feb 12, 2026 9:05 AM

The roundtable was hosted jointly by Primus Partners and Meridian International Center

e4m Staff Nov 3, 2025 3:36 PM

While sectors like textiles, pharma feel the heat, experts say that festive demand and India’s policy response will determine how sharply AdEx is hit in the medium to long term

Kanchan Srivastava Aug 13, 2025 8:35 AM