On average, people watch 18 movies annually, with men outpacing over women, pointing to a  gender gap in viewership, the GroupM report states

e4m Staff Feb 19, 2025 12:54 PM

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer behaviour

e4m Staff Feb 3, 2025 2:59 PM

Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab Cables, Tata Motors, Diageo and Pothys

Jagruti Verma Dec 3, 2024 9:21 AM