generative-engine-optimization

Buyability, Not Reach: LinkedIn's Devajit Roy redraws marketing playbook at e4m TechManch

Devajit Roy Shifts LinkedIn's Marketing Focus to Buyability at e4m TechManch?blur=25

LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands

e4m Staff Jul 27, 2026 8:33 AM

From SEO to GEO to AEO: How evolving optimisation models are redefining marketing

SEO, GEO?blur=25

As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world  

Anuja Jain Sep 15, 2025 10:37 AM