gen-z-marketing

Rajiv Singh appointed Creative Head at Idiotic Media

Rajiv Singh Joins Idiotic Media as New Creative Head?blur=25

Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions

e4m Staff Jul 31, 2026 2:12 PM

Communities over Commercials: How KFC became part of Gen Z conversations

KFC - Double Chicken Dynamite?blur=25

With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings

NATIVE CONTENT Jul 30, 2026 12:35 PM

Why Snapchat’s APAC, EMEA marketing leader is betting on 'connection'

Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'?blur=25

Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone

Brij Pahwa Jun 24, 2026 12:07 PM

Kinnect wins Burger King India’s creative mandate

Kinnect wins Burger King India’s creative mandate?blur=25

The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch

e4m Staff May 26, 2026 12:01 PM