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Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi Feb 6, 2018 8:53 AM

Ganga Ganapathi joins Orchard Advertising as Sr. Vice President & Branch Head?blur=25

Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business

exchange4media Staff Aug 26, 2016 12:13 PM