free-ipl

IPL 2025 on JioStar: ‘Substantial free access before paywall' says Ishan Chatterjee

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e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market trends shaping IPL 2025

Aditi Gupta Mar 3, 2025 8:47 AM

'Providing IPL content for free will push Jio Cinema’s subscriber base toward new records'

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A report by Elara Capital claims streaming free IPL will enable Jio Cinema to cross-sell other content offerings and assist with mobile subscriber retention

exchange4media Staff Jan 10, 2023 6:58 PM