former-additional-dg-director-doordarshan

Runs on the pitch, billions in the bank: Cricket’s true victory

Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan?blur=25

Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine

e4m Staff Mar 28, 2026 5:12 PM