football-viewership-in-india
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM