food-brands

FSSAI crackdown pushes packaged-food brands to rethink claims, campaigns

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FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term

Kanchan Srivastava Aug 31, 2026 8:40 AM

Curefoods appoints Tarishi Mishra as Head of Brand Marketing

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She was earlier Deputy General Manager-Marketing at Landmark Group

e4m Staff Jul 31, 2026 6:55 PM

Are platform fee hikes forcing brands to rethink pricing and visibility?

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Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions

Pooja Yadav Mar 26, 2026 9:32 AM

LPG crisis puts restaurant industry on edge, FMCG too may feel the heat

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Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities

Pooja Yadav Mar 13, 2026 8:49 AM