Dubai will host the 1 Billion Followers Summit 2026 from 9–11 January, uniting top global creators

e4m Staff Jan 8, 2026 1:03 PM

As per a report from NoFiltr, brands are now looking at how deeply a creator can persuade and mobilize their audience rather than just how many people follow them

Shalinee Mishra Aug 28, 2025 9:46 AM

e4m Blog: In this article, let’s decode ways to create high-quality content, use hashtags strategically, leverage Instagram stories and reels for wider reach and more

e4m Desk Sep 9, 2024 2:23 PM

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

Sohini Ganguly May 24, 2024 8:51 AM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM