From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase differentiation in an increasingly crowded market

Anuja Jain Jul 30, 2026 8:59 AM

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Nilanjana Basu Sep 29, 2023 8:40 AM

This campaign allows Maggi lovers to get a chance to vote for their favourite flavour

exchange4media Staff Nov 23, 2020 1:48 PM

The campaign has been conceptualized by Water Communications

exchange4media Staff Jun 28, 2020 4:00 PM