ficci-ey-m-e-report

Digital leads, but traditional media thrives in India’s ‘AND Market’: Kevin Vaz

Kevin Vaz, FICCI, JioStar, FICCI–EY M&E report?blur=25

Kevin Vaz, Chairman FICCI Media and Entertainment Committee and CEO-Entertainment, JioStar, at the launch of the FICCI–EY M&E report, said multiple platforms are growing together rather than competing

e4m Staff Mar 24, 2026 11:11 AM

Film marketing grabs spotlight, taking 30% of budgets, doubling pre-COVID levels

Film marketing?blur=25

Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace

Aditi Gupta Apr 7, 2025 9:14 AM