Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter

Aditi Gupta Nov 26, 2025 9:01 AM

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to spend, observe industry players

Chehneet Kaur Sep 5, 2025 8:23 AM

Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx

exchange4media Staff Aug 21, 2020 9:04 AM