fct
Radio is trying to create a niche for appointment listening: Neeraj Moorjani?blur=25

Moorjani, Head-Marketing, Customer Lifecycle Management & Corp Comm, Cholamandalam MS General Insurance on using radio for brand recall and disruptive messaging

Deepa Balasubramanian Dec 1, 2014 9:11 AM

Onam FCT drop on Kerala channels highlights challenges for TV b'casters?blur=25

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500 cr-Rs 600 cr spends seen last year

Deepa Balasubramanian Sep 19, 2013 9:10 AM