educational-institutes

AI-driven search disrupts education marketing: Sector staring at 50–60% rise in ad costs?

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This year’s admission cycle has already seen CPCs & CPLs climb 20–25%. Experts warn the combination of Gemini’s AI features and recurring seasonal surges could push education ad costs further

Sunidhi Vijay and Anuja Jain Sep 11, 2025 9:17 AM

The mathematics of AI: Gemini pushing ed institutes’ digital marketing cost?

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Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive content, say experts

Sunidhi Vijay Jan 27, 2025 9:13 AM