dynamic-pricing

AI for Ads: Dynamic pricing driving or curbing competition?

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While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers

Shantanu David Sep 16, 2024 8:36 AM

ZEE5 to launch self-serve ad suite with auction-based dynamic pricing

Zee5?blur=25

According ZEE5, publishers can evolve their platforms from an IO-based sales process to biddable platforms, used by search engines and social platforms

exchange4media Staff Jul 13, 2020 12:34 PM