Company clarifies no official collaboration with Sunil Patil after viral meme and influencer prank misrepresented as campaign

e4m Staff Jun 16, 2025 1:31 PM

From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this year is less about polish and more about personality

Shalinee Mishra Apr 23, 2025 9:15 AM

Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the customer's mindspace

Soumya Gawri Jan 11, 2025 9:24 AM

With over 4.5 million Instagram followers and 2.01 million YouTube subscribers, Dolly Chaiwala's ascent to fame is a masterclass in brand building

Shalinee Mishra Nov 19, 2024 2:45 PM

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a video that has gone viral

e4m Staff Feb 29, 2024 7:27 PM