As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM

The business will be handled by the agency’s Gurgram office

exchange4media Staff Oct 12, 2021 3:20 PM

The initiative brings together artists for a digital performance to Educate, Inspire and Support one another

exchange4media Staff Apr 7, 2020 2:00 AM

Madison Media has been the Media AOR for all Pidilite brands since 2011

exchange4media Staff Jan 6, 2020 11:16 AM