digital-performance

Ralph Lauren's Nicolas Lariane takes up global role at The Estée Lauder Companies Inc.

Nicolas Lariane Joins Estée Lauder as Global Executive Director?blur=25

Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc

e4m Desk Aug 31, 2026 4:35 PM

Seasonal ad surge raises questions around digital performance metrics

Digital Performance Metrics?blur=25

As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM