The bus branding initiative is designed to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way

e4m Staff Sep 30, 2025 3:02 PM

At the heart of the campaign is a hero reel featuring Gupta as a skincare skeptic, alongside Sarin as the expert myth-buster

e4m Staff Sep 29, 2025 3:00 PM

With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through the noise with science-backed advice

Soumya Gawri Jul 23, 2025 8:16 AM