delhi-high-court-trai-ruling

Broadcasters brace for inventory shock after Delhi HC upholds TRAI's ad limit

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The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

Delhi HC upholds TRAI’s 12-minute ad cap, ends broadcasters’ 13-year battle

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The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM