customer-acquisition-cost

Real estate marketing spends surge, but are returns keeping pace?

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Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros

Sunidhi Vijay May 8, 2026 9:18 AM

From rankings to references: How trust became the new currency of visibility

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As AI-driven discovery reshapes how consumers find brands, marketing economics are resetting from clicks and rankings to credibility and citations

Anuja Jain Dec 31, 2025 9:12 AM

With up to 50% traffic now organic, D2C brands reset growth strategy 

With up to 50% traffic now organic, D2C brands reset growth strategy ?blur=25

Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators 

Sunidhi Vijay Dec 11, 2025 8:54 AM

Digital CAC on the rise: How are D2C brands keeping up?

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Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year

Sohini Ganguly Feb 13, 2024 9:00 AM