content-seeding
According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020
Soumya Gawri Dec 23, 2025 8:33 AM
Industry watchers note that ad fatigue has pushed brands to opt for messaging, which is naturally embedded in content, as it lends credibility, trust and recall
Chehneet Kaur Jun 5, 2025 8:59 AM