consumer-demand

Does bad creative produce great sales?

Can Mediocre Advertising Drive Sales Success? - Adman Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’

Prabhakar Mundkur Jun 26, 2026 11:56 AM

After a mixed 2025, consumer durables look to disciplined growth this year

Consumer Durables 2026?blur=25

Consumer durables players expect GST overhaul to bring structural clarity, and thereby leading to sharper focus on portfolio optimisation and disciplined advertising spends 

Sunidhi Vijay Jan 2, 2026 8:26 AM